Canon appears in 551 setups, followed by Sony (143) and GoPro (45). Mirrorless cameras have almost entirely replaced DSLRs across every niche.
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Rode leads audio
Rode microphones appear in 547 setups, making it the dominant audio brand. DJI follows with 90 appearances. Wireless systems have become the standard for on-the-go creators.
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Editing landscape
Adobe Premiere Pro leads with 256 creators, followed by Final Cut Pro (85) and Adobe Lightroom (17). The choice often correlates with niche: tech and film creators favour professional colour grading tools.
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Drone trends
DJI dominates the drone market with 116 creators using their aircraft. Mini and compact drones are now the go-to choice for travel and lifestyle vloggers.
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Lighting choices
Aputure leads lighting with 189 setups, followed by Elgato (94). LED panels and portable key lights have replaced bulky studio lighting for most creators.
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Phone preferences
iPhone is the phone of choice for 379 creators, with Samsung used by 2. Many vloggers now use their phone as a secondary B-roll or BTS camera.
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