Makeup is an art form, there’s no arguing with that. And as with every other art form, makeup artists too need a platform where they can showcase their skills, talent, and their latest work. For beauty vloggers, that’s YouTube – the social media platform we all know and love.
We have compiled a list of the top 10 beauty vloggers to follow. Not only will the beauty vloggers on this list leave you more inspired than ever to experiment with your makeup skills and looks and create your own vlogs, but they will also teach you valuable information about all things related to beauty and makeup.
With that said, let’s get started with the best beauty vloggers you should follow.
Who Is Chloe Morello?
We’re starting our list of the top beauty vloggers with Chloe Morello. Chloe Morello is a popular Australian fashion and beauty vlogger who has been uploading videos on YouTube for eight years. She currently sits at 2.7 million subscribers. Her videos are very informative; she can teach you about a myriad of tricks regarding makeup and cosmetic products, but one of the things that make her stand apart from all the other beauty vloggers in the industry is her personality. Chloe has an incredible sense of humour and doesn’t take herself too seriously, and her subscribers definitely appreciate that. During her time on YouTube, she has collaborated with popular brands, including ABH, YSL, and Dior.
What Is Chloe Morello About?
This beauty guru’s channel is very diverse, so no matter what kind of makeup looks you prefer, you can find something that fits your current style. Apart from beauty and fashion videos, you can find room tours, parody videos, and personal vlogs. Her makeup tutorials and skincare routines are particularly popular because she talks in-depth about hacks and techniques you can use based on your individual preferences. With that in mind, it’s pretty safe to say that you can find a tutorial for any occasion and style.
Posting frequency: Chloe usually posts videos once per week.
Video recommendation: although we could easily make a playlist of our favourite Chloe Morello videos, one video in particular stands out, and that is her “Life as a Beauty Vlogger” parody video that got over half a million views. It’s always good to see beauty vloggers making more fun and lighthearted content, and this video takes the cake. Here her outstanding sense of humour really shines through – she parodies the standard “day in the life” videos that you can find among beauty vloggers but in a very gentle and jovial way. Whether you’re new to YouTube or not, it’s definitely a must-see!
Source: Chloe Morello
Who Is Denitslava?
Denitslava is a beauty vlogger who was born in Bulgaria. She practised makeup for a few years before she decided to create her channel in 2015. Ever since then, she has been uploading videos on YouTube on a regular basis. Denitslava doesn’t shy away from making both informative and personal videos, which viewers appreciate seeing. This could be the reason behind her increasing subscriber count – she currently has almost 2.5 million subscribers.
What Is Denitslava Makeup About?
The more personal videos she uploads on her channel range from get-to-know-me videos, personal Q&A’s, and behind the scenes videos. As far as her makeup tutorials go, there are plenty of videos to choose from. Regardless of whether you prefer more natural makeup or heavier, more colourful looks, there is something for everyone. One of the most popular videos on her channel are her Halloween makeup tutorials, like her Glam Skull tutorial or her Porcelain Doll tutorial.
Posting frequency: you can expect to see a video from this makeup guru one to two times per week.
Video recommendation: it’s hard to narrow it down to one recommendation only, but if we had to pick one video, it would be her “Full Face Using Only 5 Affordable Products” makeup tutorial. With millions of views, it’s one of her most popular videos. It’s a must-see for anyone who is interested in saving time in the morning when doing their makeup, or for people who are on a budget.
Source: Denitslava Makeup
Who Is Rhian?
If you’re looking for a well-rounded beauty vlogger to follow, Rhian’s channel definitely won’t disappoint. She is an English beauty guru who currently lives in the U.S., and her channel has a great balance of more personal videos where she expresses her vulnerability and makeup tutorials which are always cruelty-free. This beauty guru is known for striving to live as sustainably as possible, so if this is your goal, definitely check out her channel.
What Is Rhian HY About?
From videos on sustainable fashion and makeup to videos about mental health, there’s definitely a lot to learn from Rhian. She uploads old-school, makeup-related videos like empties and monthly favourites, as well as videos about the current popular trends. This dichotomy in her content is definitely something her viewers appreciate since it creates a nice balance video-wise. Her tutorials can be on the wild side like her Greek Halo Eye makeup tutorial, but they can also be on the more natural side like her Natural Glowy Tutorial.
Posting frequency: Rhian uploads one to two videos each week.
Video recommendation: one of the most informative videos on her channel is her video about her vegan and cruelty-free skin care favourites. Most of us love in-depth skincare videos that discuss a beauty vlogger’s skincare routine (for both daytime and nighttime) in great detail, and Rhian is no exception. You can find moisturizer, eye cream, and serum recommendations, as well as some inspiration on how to go about creating your own skincare routine.
Source: Rhian HY
Who Is Manny Gutierrez?
Manny is among the most popular YouTube beauty gurus. His channel is very successful – he has almost 4.8 million subscribers and 500 million views! Manny is known outside YouTube circles as well, especially after becoming the first male ambassador for Maybelline. He even has his own makeup collection called Lunar Beauty.
What Is Manny MUA About?
You can find all kinds of videos on Manny’s channel – from wacky challenge videos and unboxings to personal videos and makeup hacks. He is known for being quick to review new makeup releases, so if you’re someone who appreciates a speedy review (even before a certain product officially comes out), then you’ll definitely love his channel. Apart from his tutorials and reviews, Manny has collaborated with many fellow beauty vloggers like Jeffree Star and Lilly Singh.
Posting frequency: Manny uploads rather consistently – you can expect two to three videos per week from him.
Video recommendation: Manny’s “The Ultimate 4 Way Get Ready with Us” video is one of the most popular videos on his channel, and we can definitely see why that is the case. Namely, it’s a collaboration video with his YouTube friends – Gabriel Zamora, Laura Lee, and Nikita Dragun. It feels like you’re in the room with four great friends who are doing their makeup, and it’s an amazing video choice to play in the background while you’re getting ready.
Source: Manny MUA
Who Is Kaushal Beauty?
Kaushal is a beauty vlogger who has over 2 million subscribers on YouTube, making her one of the most popular beauty vloggers on the list. She covers a wide range of topics, and she is known for being consistent with her uploads and putting a lot of work into her channel. That, along with her undeniable talent for makeup, is the reason behind her YouTube success. Kaushal even has her own makeup collection with Cult Beauty which you can find on their website.
What Is Kaushal Beauty About?
You can find all sorts of videos on her channel – tutorials for special occasions like her Super Glam Navratri makeup tutorial, full face of makeup using one brand, get-ready-with-me videos, and reviews. She occasionally strays from the usual beauty video and uploads videos that have a more personal touch, like travel vlogs (which are also extremely popular on YouTube), and even her wedding video!
Posting frequency: Kaushal uploads two videos per week on average.
Video recommendation: everyone needs a good contouring tutorial that will teach them the basics of this craft. Luckily for us, Kaushal has uploaded an extremely easy-to-follow contouring tutorial on her channel, which also happens to be one of her most popular videos. She covers the basics including powder foundation, bronzer, highlight, and blush. If you’re a makeup geek or even a beginner at applying makeup, you will definitely love this video as much as we do.
Source: Kaushal Beauty
Who Is Christen Dominique?
Another beauty guru deserving to be on the list of top beauty vloggers is Christen Dominique. Christen is a 33-year-old beauty vlogger from Texas who has been uploading videos on YouTube for over a decade. With over 4 million subscribers on her channel, she’s definitely one of the leading voices in the beauty world on this platform. On top of being a successful YouTuber and a talented makeup artist, Christen also owns her own business called Dominique Cosmetics which you can find in Sephora.
What Is Christen Dominique’s Channel About?
Christen’s channel features all things beauty, makeup, and hair-related. If you’re a beginner who hasn’t had much experience with their makeup brush, you will find her channel extremely helpful. She has various videos that are adequate for someone who is just starting out with makeup, like her Overnight Curls Tutorial. Those who are more advanced can find plenty of helpful videos as well, like her New Face Surgery Techniques with Makeup video.
Posting frequency: Christen usually uploads one video a week.
Video recommendation: it’s always nice to see a makeup guru getting their makeup done, and this video is no exception. Christen has collaborated with Gigi Hadid’s makeup artist and together they’ve created an exciting 20-minute video where Patrick masterfully does Christen’s makeup and shares plenty of tips and tricks along the way. Anyone who wants to spice things up with their look and learn something new from a talented makeup guru should give this video a watch!
Source: Christen Dominique
Who Is Nikki Tutorials?
Nikki de Jager is a Dutch beauty vlogger who is among the most popular YouTube beauty gurus of all time. She currently has over 13.4 million subscribers, and over a billion views altogether, which is beyond impressive considering how young she is. Nikki, apart from her gift for makeup, is known for her transparent and bubbly personality which is always a plus for YouTube creators. She has won plenty of awards and she even made it on Forbes’ top ten beauty influencers list in 2017.
What Is Nikki Tutorials About?
Like her channel name suggests, most of her channel consists of incredible makeup tutorials and transformations. Nikki is adamant about providing her viewers with honest product reviews and she reviews beauty products as soon as they come out. She always manages to put a fun twist to her videos, as is the case with her Truth or Dare Makeup Challenge or her Olaf Transformation video where a fellow artist transforms her into one of the most popular characters in Frozen. Regardless of your makeup preferences, we guarantee that you will enjoy her videos.
Posting frequency: Nikki uploads one video a week on average.
Video recommendation: we’re certain that her subscribers will agree with this video recommendation – The Power of Makeup video is the most popular video on her channel. In this video, she shows the transformational power of makeup by applying makeup only on one side of her face. The video is deep and unique and certainly beautifully produced, so we highly recommend you watch it.
Source: Nikki Tutorials
Who Is Carli Bybel?
We’re continuing our list of the best beauty gurus with Carli. Carli Bybel is among the top beauty vloggers on YouTube for a variety of reasons. She is a talented freelance makeup artist turned beauty vlogger who has over 6 million subscribers on YouTube. She has been posting videos on the platform for more than 8 years and she’s known as one of the first beauty vloggers on YouTube. One of the earliest videos on her channel is her Megan Fox Makeup Tutorial which got a lot of attention because of the facial similarities between these two beauties. Carli has collaborated with lots of famous brands, which includes ABH. One of the highlights in her YouTube journey was her collaboration with ABH on her own makeup palette. On top of that, she also has two clothing lines which sold out very quickly.
What Is Carli Bybel’s Channel About?
Like other beauty vloggers, Carli’s channel is varied and covers many topics. Apart from makeup tutorials, she also uploads get-ready-with-me’s, mukbangs, vlogs, room tours, and brand reviews. Carli is passionate about cruelty-free makeup, so if you’d like to know about great cruelty-free product recommendations, definitely give her channel a go. Additionally, Carli has a series on her channel where she does her close family and friend’s makeup which gives her videos a personal touch. You can expect to learn lots of beneficial tips and techniques, as well as impeccable fashion advice.
Posting frequency: Carli uploads one to two videos per week on her channel.
Video recommendation: everyone makes mistakes when doing their makeup, even YouTube beauty gurus, and most of us turn to YouTube for advice on how to perfect our makeup-applying skills. Carli is here to help. With over 11 million views, her Makeup Mistakes to Avoid video has certainly helped plenty of people to achieve a stunning makeup look and avoid making the most common makeup mistakes. It’s a great video for beginners and advanced makeup artists alike.
Source: Carli Bybel
Who Is Nyma Tang?
Nyma is a well-known name in the beauty vlogging community given that she’s considered as one of the best beauty vloggers on YouTube. Her channel subscriber count surpasses one million and she has collaborated with many famous brands like Estee Lauder. Even though she has been uploading videos on her channel for a couple of years, she has only started wearing makeup when she turned 21. She is very passionate about makeup for darker complexions and inclusivity within the makeup community, so she made it her mission to create videos surrounding makeup for dark skin.
What Is Nyma Tang’s Channel About?
You can expect to see a wide range of videos on her channel, from bridal makeup tutorials to travel vlogs. For anyone who is interested in perfecting their makeup skills and hunting down the best products in the makeup industry, her channel is a must-see! This makeup guru doesn’t shy away from posting videos that are more on the personal side, like her “Five Toxic Traits You Didn’t Know I Had” video. Overall, her channel is extremely informative and entertaining, and luckily for us, there are plenty of videos to binge.
Posting frequency: Nyma usually uploads one video per week.
Video recommendation: brow enthusiasts, unite! Nyma has the perfect video for anyone who is interested in brow microblading, but wants to do it from the comfort of their own home. Wittily titled “Trickery, Witchcraft, and Finessery at Its Finest”, it’s an amazingly informative video that will help you get the brows of your dreams.
Source: Nyma Tang
Who Is Jeffree Star?
If you’re into makeup or watching beauty gurus, then you probably already know who Jeffree Star is. In any case, Jeffree is one of the leading beauty vloggers on YouTube who has over 18 million subscribers! Fascinating, gifted, and slightly controversial at times, Jeffree certainly knows how to keep his audience entertained. On top of being a highly successful beauty vlogger, Jeffree is also an entrepreneur who has a plethora of businesses on the side. He is also the owner of Jeffree Star Cosmetics – a bestselling makeup company, the products of which include the very sought-after Conspiracy palette that managed to crash the internet. He has collaborated with many celebrities including Kathy Griffin. Jeffree is also a singer with a few singles behind him.
What Is Jeffree Star’s Channel About?
As you can imagine, the videos on his channel cover a wide range of topics. Jeffree, apart from uploading typical beauty guru content, frequently includes personal videos on his channel and isn’t afraid of making videos with his friends and family members, showing a rather intimate side of his life. His videos focus on brand reviews, first impressions, and transformation videos. Needless to say, he includes his own makeup products in his videos, so you can expect to see plenty of tutorials with his products where he shows you how to make the most out of them.
Posting frequency: Jeffree uploads once a week.
Video recommendation: if you’re familiar with Jeffree, you know that he doesn’t shy away from drama, and this video is no exception. One of the most viewed videos on his channel is his “Full Face of Brands That Hate Me”’ video where he applies makeup with brands he has criticized on his channel before. The video has over 40 million views and has gotten a lot of attention, so if you haven’t had the chance to check it out yet, now is the time to do so.
Source: Jeffree Star
We hope this list inspired you to explore some new beauty vloggers you might not have heard of. Which beauty guru managed to leave the biggest impression on you?
Among the top five most subscribed to beauty vloggers are Yuya (almost 25 million subscribers), James Charles ( over 19 million subscribers), and Jeffree Star ( over 18 million subscribers), Nikki Tutorials (over 13 million subscribers), and Bethany Mota (over 10 million subscribers).
Beauty vloggers rarely reveal how much money they make, so every information on the topic is merely an estimation. Forbes has included beauty vloggers multiple times in their top 10 highest-paid YouTuber lists, so it’s safe to say that being a makeup guru and vlogging about beauty is a high-paying job. Top beauty vloggers like Jeffree Star, James Charles, and Jaclyn Hill are some of the beauty gurus who are estimated to have earned millions of dollars since they started their YouTube channel.
It’s quite hard to estimate how much exactly YouTube beauty gurus make because their income comes from many different sources like Instagram, merch, and sponsored videos. However, some people have attempted to answer this question. According to Starcasm, smaller beauty vloggers earn around $11,000 a month, while bigger beauty vloggers can earn up to $100,000 a month. For more info on all the ways you can get paid as a beauty vlogger or makeup guru, check out our article on the topic.
Last update on 2023-09-27 / Affiliate links / Images from Amazon Product Advertising API. Our editors may earn a small commission if products are purchased via our external partner links.