Data-driven rankings of the best YouTubers in every niche, scored by a blend of subscriber reach and audience engagement using the official YouTube Data API. Pick a category to see who leads and who is worth watching.
Every chart ranks creators by a blend of subscriber count (weighted most) and audience engagement, the median of likes plus comments as a share of views across each channel's recent long-form uploads, with Shorts excluded to keep the comparison fair. All figures come from the official YouTube Data API and are refreshed periodically. These charts rank individual creators, not the biggest brand, network or media channels in a niche, so a category's largest overall channel may not appear.
Curious what those audiences are worth? See our YouTube RPM guide and estimate any channel's earnings with the YouTube RPM Calculator.