Free Tool

Sponsorship Rate Calculator

Get a rough estimate for your next brand deal. Enter your average views, set a CPM range, pick your integration type and deliverables, then copy the breakdown or a starter email line.

Your numbers
Deliverables
Include 1 short / social post
Include link in description
Ctrl+Enter to calculate (Cmd+Enter on Mac)
Example Output
Rough estimate
$750 – $1,750
Estimated sponsorship rate
Calculation breakdown
Base CPM range
50,000 views × $15–$35 CPM
$750 – $1,750
Integration: Mid-roll
Standard multiplier (1.0×)
$750 – $1,750
No extras selected
No short or description link
$750 – $1,750
Starter email line
Based on my average of 50,000 views per video, my rate for a mid-roll integration starts at $750–$1,750. I'd love to discuss a package that works for both of us.
Example: 50,000 average views, $15–$35 CPM, mid-roll integration. Enter your own values and click Calculate to see your personalised estimate.
Rough estimate
$0 – $0
Estimated sponsorship rate
Calculation breakdown
Starter email line
This is a rough estimate. Rates vary by niche, deliverables, and channel performance.

How to Use

Step 1
Enter your average views
Check your YouTube analytics for average views per video over the last 30 days. Enter that number along with a CPM range (15 to 35 is a common starting point).
Step 2
Choose your integration
Select the type of sponsorship: a brief mention, a mid-roll segment, or a fully dedicated video. Toggle on any extra deliverables like a short or description link.
Step 3
Copy and send
Review the rate range and breakdown, then copy the starter email line. Paste it into your reply to a brand and adjust the wording to fit your style.

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